Online Reputation Management:
Google yourself. What do you see? Are you represented fairly?
Everyone has an online reputation. The only question is do you have a say in yours?
Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward.
Ignore your online reputation and you risk falling victim to a vicious cycle of misinformation and rumors.
Take care of your online reputation and you create a virtuous cycle of positive, quality materials that reflect well on you.
There are tons of tools that you can use in order to monitor your brand in the online world:
This will be your best friend when you’re monitoring your brand online. You can track web results, news, blogs, video results, and groups results. There is no better way to get all of your brand mentions than Google Alerts. ‘Nuff said.
Set up for free to track news by keyword, stocks, local news, feeds and more. Receive notifications via email, Yahoo Messenger or mobile.
Twitter has grown to be one of the best places to monitor your brand in. Almost everyone in the Twitter world retweets content with or without hashtag. The beauty of Twitter search is that it also lets you set-up search parameters such as dates, links, location, sentiment, Twitter account, and more.
Social mention is the social media version of Google Alerts. It helps you monitor your brand in different social platform throughout the web. you can subscribe to the feed, get email alerts or download the Excel file.