Off PAGE SEO TIPS
Now you have learned On Page SEO through our previous blog, let’s understand the second part of SEO i.e. Off page SEO. It refers to all the measures that can be taken to improve the position of the website in the search engine result page. On-page, SEO happens within the website whereas off page SEO happens outside the website. It is not only associated with link-building but it has a lot more to do with promotion methods.
Guest blogging- It is also known as guest posting which means publish content on other websites to build relationships, brand, exposure, and links. It is one of the most popular link building technique. When you are doing guest blogging, you should take some points in consideration- always right for trustworthy sites, only do a guest blog for those sites where content is curated and try to avoid keyword stuffing.
Link building- In SEO, it is defined as the process of exchanging links with other websites which help your website achieving better website ranking in SERPs. It helps a user to navigate between different pages from where they can get information about their search keywords. It is good for SEO as it gives your site a quality resource worthy of citation. If you want a quality link to your site, you need to master content, programming, sales, and good marketing skills.
Social media marketing- The relationship between social media and SEO is quite critical as social media is not a direct ranking factor. Let’s explore this more. If you want a better ranking on Google, then you should have a need to optimize your social media presence for maximum visibility, for better brand recognition. You can do that by updating a relevant bio to your site, post updates regularly, use eye-catching images on posts, optimize your website content, keywords, headlines for social sharing and even though you can include videos also.
Article submission- It is the process of writing an article that is relevant to your business organizations and getting them submitted to the article directories which will eventually build the trust of potential customers by giving them a reason to visit your website. While submitting an article, you should ensure that your article should be original, informational, length should be between 500 and 800 and always include a unique heading, subheading, bullets, and numbering which make your article presentable to readers.
Social bookmarking- It is an online service which allows users, to store, organize, search and manage bookmarks of web pages. These online management services launched since 1996. These sites help you to get your blog indexed more quickly and will increase your website traffic. Examples of most popular social bookmarking sites are StumbleUpon, Reddit, Dribble, Pocket, Twitter, Pinterest, Digg, Slashdot, We Heart it etc.
Search Engine submission- It may be defined as the direct submission of a website to a search engine which let the search engines know that we have new information to share. You can submit your site to Google, Bing, Yandex, Baidu, Google webmaster tools etc. which will help your website to have fast indexing, better ROI, increased traffic, increased site usability and takes your business to the next level.
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