An advanced SEO On-Page optimization tutorial for 2019

An advanced SEO On-Page optimization tutorial for 2019


If you are running a website, then it is very much necessary for you to have an On-Page SEO of your website to get better ranking results. Here I am sharing a comprehensive guide of On Page SEO tutorial which will help you in achieving better ranking on Google that you can use to get more traffic and more users and better conversions.

Image optimization: Google prefers a website with Rich media, lots of images, video etc. Always try to use a unique image in your website which is page relevant as they can transmit your message in just a single glance. The alt tag is very much necessary in this process as it provides the description of the contents of an image file.

Meta description: It is a snippet of up to about 155 characters which will let a user know about your website. It will not be displayed on the page and always go inside the <head> element.

Keyword density: It is also a very important factor which plays a major role in your on-page SEO. Keyword density is defined as the number of times your keywords appear divided by the total number of words.

Title tag: The length of your title tag should be 70 characters. If you include more than that on your website, then it will show in ellipsis form. Always create compelling headlines as it will allow a user to click on it when it displays in the search engine result pages.

Internal linking: These are basically hyperlinks that point to another webpage on the same website, maintain a hierarchy on your site which will ultimately boost your SEO. Benefits of using this is it guide visitors to high-value pages, pass authority from one page to another.

Robots.txt: Suppose if you don’t want to crawl some of the data on your website then you can use a robots.txt file for this. It is a text file which tells Google how to crawl and index a website.

The format of this file: User-agent: name of user-agent

Disallow: URL string not to be crawled

You can check a robots.txt file of any website by

URL links: URL are a significant ranking factor for your website. You should ensure that your URL should be user-friendly as no one wants to read gibberish URL, contain relevant keywords, human readable, avoid superfluous words, make correct use of canonical tags and exclude dynamic parameters whenever possible.

Headings: These tags have some influence in the ranking of your website. They provide structure and context for your article. <h1> to <h6> used to define heading on a webpage where <h1> is the first heading and the most prominent tag what the page is about.

Keyword density: It is the percentage of times your keyword appears on a web page divided by the total number of words on a web page. Optimum keyword density of your page should be 1 to 3 percent.

HTML, CSS, and JavaScript: If you want to become an SEO then this can be considered as an integral part of that process.  HTML (Hyper Text Markup Language) can be thought as the skeleton of the website, CSS (Cascading Style Sheets) can consider as the skin whereas JavaScript allows the body to move and do several tasks.

Page Speed: It reflects how fast your website responds when a user searches on Google. The survey shows that 47% of users expect a page to load in 2 seconds or less. Page speed matters a lot as it affects crawl budget, engagement metrics, and sales.

Structured Data: It refers to any data which is organized and it appears as a small piece of information in the search results. You can create a structured data of your website by paste the URL of the page or article that you want to markup with the help of Google structured data Markup Helper.

Thanks for reading.

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